The Deadliest Season
The holiday season is one of the deadliest times of the year for alcohol-related crashes. MADD (Mothers Against Drunk Driving) estimates that “each year nationally, more than 1,000 people typically die during Thanksgiving to New Year’s in drunk driving crashes” (MADD, 2006). Because of increased consumption of alcohol and an increase in the number of special events and parties, drinking and driving is more prevalent. Ironically, drinking and driving crashes are one of the most easily preventable catastrophes. Drinking and driving is a choice each driver makes.
Tie One on for Safety
MADD has been Tying One on for Safety since 1986, bringing more awareness to the problem of drinking and driving during the holidays. These red ribbons are placed in highly visible areas of vehicles, like the antenna, to remind everyone not to drink and drive. As more drivers place these red ribbons on their vehicles, this heightened attentiveness serves to curb the problem of drunk driving, especially during the holidays.
Designate a Driver
MADD also promotes the "Designate a Driver Program", as a proactive way to deter drinking and driving. This program simply aims to have people plan ahead by designating one person to provide safe rides by staying sober. As groups travel to special events and parties together during the holidays, MADD wants each group to designate someone to provide a safe ride home. By planning ahead, there is no question as to who is driving or how the group will be getting home. The Designate a Driver Program can be used throughout the year, not only during the holidays.
Simple Steps to Safety During the Holidays
- If you drink, don’t drive, no matter how little you think you have had
- Designate a driver before you arrive at an event or party
- If hosting a party, make sure to set rules on drinking and driving. Offer to provide a ride home or a place for guests who drink to sleep.
- Wear a red ribbon during the holidays to increase awareness of the drinking and driving problem
- Educate family, friends and co-workers about the risks of drinking and driving. Provide them with pamphlets or give MADD information and statistics to help bring awareness to the drinking and driving problem
- If possible, avoid driving during the early and late evening hours on holidays like Thanksgiving Christmas and New Years. Protect yourself and passengers by wearing a safety belt at all times, in case of a crash
For more information and statistics, contact your local MADD chapter.
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